Many brands build themselves around a great customer experience. But often times, the key to that experience is based on human touch points with employees across all levels of your company. Which is why it’s important to understand how to create an employee experience that shapes those interactions.
In this May 26 morning workshop, Lauren Pagenkopf of Laurus Consulting and Tom Sanders of Core Creative will discuss how to assess your internal brand and find ways to engage, enable, and empower employees.
Laurus Consulting, LLC
Lauren Pagenkopf is the owner of Laurus Consulting, LLC, a management consulting firm providing executive coaching, leader and team development, and communication capability building. Lauren is a business leader with 25 years of management and coaching experience in manufacturing, healthcare and publishing, as well as leadership in the nonprofit sector. She has expertise in communication, business development, strategic planning, organization development, process improvement and brand management, giving her a fully integrated perspective on business issues leaders face every day. Her deep experience in corporate and organizational communication helps leaders create high impact messaging, alignment to strategic goals and a culture of trust that improves effectiveness, especially during periods of growth and change. Lauren has successfully coached leaders at all levels in their own development using a strengths-based approach that produces real and meaningful results.
Director of Brand Strategy
Tom has spent more than 20 years providing essential communications, marketing, and thought leadership to several noteworthy agency and corporate environments. As Director of Brand Strategy for Core Creative, he is lead architect for clients’ branding process, aligning each company’s external brand promise with its internal corporate cultural practices.