Join us to get an overview on agile marketing methodology, its impact on marketers, and the work we do.
The word “agile” is used a lot in a business context. While it is defined as “fast, adaptable and nimble,” in practice, its meaning and impact is different.
Agile is a specific methodology, rooted in a mindset shift, and built on values and principles.
For marketers, Agile can help us be more responsive to ever-changing market conditions, effectively prioritize work that moves the business, and better aligns marketing with business objectives.
Agile marketing leader Renata Lima Lerch will give an overview of agile marketing methodology and its impact on marketers and the work we do. She will clarify misconceptions, share examples and offer practical tips on getting started in agile for your team.
7:30 AM: arrivals and informal networking/coffee chat
7:45 AM – 8:45 AM: discussion/presentation, moderated by Ryann Greve
8:45 AM – 9:00 AM: Q&A and open networking
We can’t wait to see you there!