Effective marketing is not just about creative ideas.
Marketers must work across diverse audience segments, and orchestrate communications across traditional and digital channels for a seamless customer experience. Our Process series will explore the latest developments in campaign strategy and tactics.
Highlights of prior Process Series events are listed below.
Channel Performance with Google Data Studio
Thursday, January 9, 2020
Online Listening-What Is It & How It Can Inform Your Marketing
Thursday, February 13, 2020
Making SEO a Company-Wide Initiative
Thursday, March 12, 2020
Build Your Revenue Department
Thursday, January 14, 2021
6 Degrees of Education: Certificates, Certifications, & Continuing Ed!
Thursday, November 18, 2021
Rethinking Video for Content Marketing
Thursday, April 20, 2023