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Process Series

Focused on Planning and Executing Campaigns

Effective marketing is not just about creative ideas.

Marketers must work across diverse B2B and B2C audience segments, and orchestrate campaigns across traditional and digital channels for a seamless customer experience. Our second programming series will explore key issues such as online listening, SEO/SEM, and campaign management. The Process series is planned from January - March 2020.

Morning Workshop
Channel Performance with Google Data Studio

Thursday, January 9, 2020
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Morning Workshop
Online Listening-What Is It & How It Can Inform Your Marketing

Thursday, February 13, 2020
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Keynote
Making SEO a Company-Wide Initiative

Thursday, March 12, 2020
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