Process Series

Focused on Planning and Executing Campaigns

Effective marketing is not just about creative ideas.

Marketers must work across diverse  audience segments, and orchestrate communications across traditional and digital channels for a seamless customer experience. Our Process series will explore the latest developments in campaign strategy and tactics.

Highlights of prior Process Series events are listed below.

Morning Workshop
Channel Performance with Google Data Studio

Thursday, January 9, 2020
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Morning Workshop
Online Listening-What Is It & How It Can Inform Your Marketing

Thursday, February 13, 2020
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Making SEO a Company-Wide Initiative

Thursday, March 12, 2020
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Build Your Revenue Department

Thursday, January 14, 2021
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