Most marketers have a blind spot – they don’t know what current and potential customers really think about their brand and products. Social media platforms offer clues.
Sales teams sometimes pass along information. Focus groups can help.
But to get a complete picture before a rebrand, campaign or product launch, add online listening to the mix.
Online listening platforms can review and analyze the conversations taking place all day, every day about a company and its brands and products as well as about industry or regulatory issues that could affect its bottom line.
This presentation will define online listening, explain how it works, describe its various uses through several case studies, review which listening tools are best and show examples of what a listening analysis report looks like.
Bob leads the PR, Social Media and Content practice at CBD Marketing, a Chicago-based integrated marketing firm. Bob has worked with a variety of national and international B2B and B2C clients on award-winning campaigns to build thought leadership and awareness; improve lead generation; and effectively handle crisis situations.