“The Marketers Playbook for Success in a Post-Covid World”
Written by: Archana Sinha, Senior Director-Marketing Salesforce India
This month’s book for our book club happy hour is actually an article, “The Marketers Playbook for Success in a Post-Covid World”. As marketers, we need to rely on our data and technology more than ever, but this can get overwhelming especially as we start seeing another shift in behavior. In this 20-30 min read, Archana dives into the important trends and changes in consumer behavior that will continue in a post-covid world, with solutions that we marketers can be prepared for, all backed by Salesforce and other business data. Join us in June for an open discussion about this article with other fellow marketers!
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