During the March 16 keynote luncheon, Joe Pulizzi, founder of the Content Marketing Institute, reviews the latest content marketing research, and then dives into five critical essentials for all marketers to follow in 2016.

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Joe Pulizzi<br /> Founder<br /> Content Marketing Institute

Joe Pulizzi
Founder
Content Marketing Institute

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  He is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Pulizzi’s fourth book Content Inc. was just released. His third book, Epic Content Marketing, was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.