“You never really understand a person until you consider things from his point of view, until you climb inside of his skin and walk around in it,” said Atticus Finch in To Kill A Mockingbird by Harper Lee
Mapping your customer’s holistic experience, from their point of view, can offer insights that are more comprehensive than traditional methods. It will also highlight areas that are working and those that aren’t.
Register for the April 11 morning workshop explore ways to understand and map the customer experience — starting prior to initial contact with your brand all the way through the lifecycle of your offerings. Amy Majerowski and Cindy Sellers from amplify insights + innovation, a local firm helping companies develop innovation strategies based on solid user understanding, will:
- Share how to contrast the current experience with the ideal to identify gaps that help focus improvement efforts and provide strategic direction
- Help you get started on creating a User Journey Map for your specific business case
Note: The Morning Workshop will be held in the Todd Wehr Auditorium. The Todd Wehr Auditorium is on the river level of the building. Signs will be posted at the front desk when you enter the building. Or, ask a security representative to direct you.
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Cindy Sellers
Founding Partner & Innovation Strategist
ampl!fy insights + innovation
Cindy Sellers is a Founding Partner and Innovation Strategist at ampl!fy insights + innovation and is known for her ability to quickly identify the core business issues in a situation and develop and implement user research programs that drive growth based on shrewd user insights and actionable recommendations. Cindy’s career includes work across many categories and iconic brands (Cover Girl, Campbell Soup, McCormick Spice, Glade, Off!) where she ensures that the voice of the user is the guiding light for strategic decision making – from blue sky innovation efforts through development of the advertising and packaging for launch. Being a part of high functioning teams on a broad range of initiatives means that the tool kit she brings to each engagement is extensive and sure to provide the specific solution for your project.
Amy Majerowski
Founding Partner & Innovation Strategist
ampl!fy insights + innovation
Amy Majerowski is a Founding Partner and Innovation Strategist at ampl!fy insights + innovation. She is an accomplished innovation leader with expertise in design, research & strategy. Her broad experience in both consulting and corporate positions including SC Johnson, Brooks Stevens Design and Bemis Manufacturing Co. has allowed her to work across many business categories and brands. She has led innovation teams identifying new business opportunities as well as those bringing highly successful new products and experiences to the global marketplace. She has conducted user research on 4 continents and used the findings to develop and bring to life strong insights, innovation strategies and successful new product and experience to the global marketplace.