The scope of B2B marketing seems to change on a near daily basis; leading to complex challenges, broader responsibilities, and narrower budgets. Now is the time to be more creative. To be more collaborative with sales, IT and HR partners. And, more than ever, to embrace flexibility – quickly.
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Katherine Button Bell
In addition to her duties as chair of BMA’s national board, Kathy is vice president and chief marketing officer where she is responsible for global marketing and corporate branding for Emerson, a $24.7 billion diversified global technology and engineering leader, and oversees all corporate communications, market research, and professional marketing development programs.
During her tenure, Kathy launched Emerson’s global brand strategy, creating its first-ever global advertising campaign and television commercials; later broadening its integrated campaigns into multiple languages; and expanding into today’s digital/social marketing strategies.