The third in our “Leveling Up” discussions on how marketers keep their skills sharp in light of COVID, we’ll look at the platforms side.

About this event

Through our three-part “Leveling Up” Series, we looked at why it’s so important to keep your marketing skills sharp from a People perspective (what’s good for you, your team, your organization, etc.). We’ve also discussed options to activate continuing education in a diverse landscape of new trends and strategic initiatives (a Process perspective).

Now it’s time to look at it from a Platforms perspective.

Join us on February 10th, 12:00 – 1:00 pm on Zoom, where we’ll unpack what it means to level up in marketing platforms.

We’ll explore questions like:

  • How does a tool-based certification vary from other marketing process certificates/certifications?
  • How do I weigh the pros/cons of individual tool/platform certifications – vs. a more broad-based user knowledge of multiple platforms?
  • Within a specific platform’s certification – how do I determine the right level?
  • How do I prepare for the platform certifications – how intensive are the tests?

We’ll be joined by active members of the Milwaukee MUG (Marketo User Group) and HUG (Hubspot User Group) for this interactive panel discussion.

Each presenter will give a short introduction of how they chose their specific certification pathway, and how that has helped (or limited) their professional development.

Then we’ll open the group panel Q&A amongst the speakers and the audience.

Event Breakdown

11:45 AM: arrivals and informal networking

12:00 PM – 12:45 PM: panel discussion

12:45 – 1:00 PM: Q&A and open networking

We can’t wait to see you there!

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